A Bold Email Template Designed to Get Client Response

Are you having a hard time getting clients and prospects to respond to your emails?

There is nothing more frustrating than when a good sales opportunity stalls because of no email response. If you let too much time elapse, so does energy and connection. If you’re too impatient, then the client feels pressured.

This is when to bring out a good, strong, yet appropriate email template! One that’s designed to get a response so you can move forward or move on.

In my last post I outlined the Prevention Strategy designed to avoid this from happening in the first place. Unfortunately even though I teach this stuff, I didn’t follow my own prescription with a client I met with recently. That’s ok.  It gives me the opportunity to share my lessons learned.

Today’s lesson is the Responsive Strategy. How do you respond when your client doesn’t return your email or voice mail message? Last week I promised to share the template I use. It works like a charm. And I get to test it out myself.

The Rule of Three for Email Follow Up

If you have made two attempts to follow up with your client, make a third attempt and make it your last. And make it bold. More than three attempts and you start looking desperate. And that’s not attractive.

The less attached you are to the outcome the more compelling you will be. You want to perform your follow up responsibly because it demonstrates your ability to deliver on your word.

And that is how you build trust. But if after two attempts you don’t get a response, then it’s time to interrupt the pattern.  After making two follow up attempts with my client this is the email I will be sending him this week.

Hi John,

I thoroughly enjoyed our initial meeting and learning about some of the challenges and opportunities for you at ABC Company. When we met you expressed interest in learning more about how Partners in Performance has worked successfully with other clients in your industry. 

I have attempted to follow up with you twice to connect you with my client at ABC Company.  So far I have not succeeded in reaching you. You are either still interested in exploring our services but are really busy or things have changed and you are no longer interested in moving forward with our next step. Either way is fine with me.  My request is that you let me know so that I can follow up in a way that is appropriate for you.

Please advise how you would like me to proceed.

Many thanks,

Tanja

The Bold Email Template

Do you have a client or prospect who is not responding to your follow up? Use this template and see what happens.

Hi ______,

I thoroughly enjoyed our initial meeting and learning about some of the challenges and opportunities for you at _________. When we met you expressed interest in moving forward _______________[if appropriate you can also insert how your client expressed interest]. 

I have attempted to follow up with you twice [if appropriate you can also add the specific follow up action that was requested].  So far I have not succeeded in reaching you.

You are either still interested in exploring our services but are really busy or things have changed and you are no longer interested in moving forward with our next step.

Either way is fine with me.  My request is that you let me know so that I can follow up in a way that is appropriate for you.

Please advise how you would like me to proceed.

Many thanks,

Your name

You will be astonished because in all likelihood it will trigger a response.  One way or the other. And in the unlikely event that you don’t get a response… Well, you are getting a response. Time to move on and invest your energy in real opportunities.

I would love to hear your reaction. Let me know your thoughts about my Rule of Three and the Bold Email Template.

This marks the 8th of my persuasive email communications series If you missed any of the posts you can catch up.  Here are the links to the series:

1. Your email is (NOT) important to us!

2. Email Persuasion Tip #1: Create A Magnetic Subject Line

3. How to Get All Your Client Emails Opened

4. Email Persuasion Tip #2: Create a Compelling Opening

5. Email Persuasion Tip #3: Use a Recipe to Write a Clear Message 

6. Email Persuasion Tip #4: Less Is More

7. What to Do When Prospects Don’t Answer Your Emails

8. A Bold Email Template Designed to Get Client Response